Customers will get angry - Most customers are already familiar with surcharges at gas stations, utilities, government offices, and online retailers.
We will lose business - When implemented correctly, businesses see no measurable drop in sales—because customers still have fee-free options.
Isn't this the same as cash discounting? - Surcharge = adds a fee only to credit card payments. Cash Discount = offers a discount for cash; all posted prices include the fee.
We have the VISION with many of our
products &
services
being used successfully in an Over 15 Dealership
Group. Our team is constantly being exposed to dealership best practices across the United States!