Merchant Processing Strategy Misconceptions

Misconceptions
• Customers will get angry - Most customers are already familiar with surcharges at gas stations, utilities, government offices, and online retailers.
• We will lose business - When implemented correctly, businesses see no measurable drop in sales—because customers still have fee-free options.
• Isn't this the same as cash discounting? - Surcharge = adds a fee only to credit card payments. Cash Discount = offers a discount for cash; all posted prices include the fee.

Dealers See Immediately
• Monthly processing savings of 70-100%
• Better financials in fixed ops
• No more "fee creep" from Visa/MC Increases
• Predictale cost structure
• Increased net profit without raising prices

We have the VISION with many of our products & services being used successfully in an Over 15 Dealership Group. Our team is constantly being exposed to dealership best practices across the United States!

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